Marketing emails have been around almost as long as the Internet. Although spam and program filters can effectively block useless messages from getting into another person’s inbox, email promoting can benefit the sender and the receiver, when done correctly. This article will offer you some ideas you can implement to interest potential customers and fill your pockets as well!
Never send out emails that are unsolicited. Your emails could be marked as spam if you send them to people who did not request them. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.
You should generate one crystal-clear message for every email that you send. Do not let your customers get annoyed or bored by your content. Determine the one message that you need to get across in the email and focus on that idea. This will create a happy reader, that translates into a happy customer.
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This will make your customers want to refer their friends. A good referral program can increase your number of customers.
You need permission from your readers if you’re going to start sending them emails. Spam emails will diminish your credibility within your customer base. A lot of people will not want to spend money with your company any longer.
Put information that is useful in your emails and avoid only including information to make a sale. Information that is useful to readers and can’t be found on your site is particularly appreciated. Include privileged access to special offers or sales for services and products. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.
It is good to ask individuals who want to get your emails to opt-in twice. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Do not send more than 1 email a week to your subscriber base. Your customer base is likely made up of people who are busy and receive many messages each day. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.
Don’t use too many graphics in marketing with email materials. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
You must be persistent where it counts. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Persistence with the incorrect audience can annoy them and waste your time.
The emails you send out should entice your customers. Give them a persuasive reason to conduct business with you. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
Always remember that you are working on building a reputation when you are developing an email promoting campaign. Never take shortcuts, aim for the wrong audience or use any kind of deception. It is your reputation that you need to protect and how you approach your marketing campaign can make all the difference between good and bad.
Test your emails across a variety of platforms for the most effective campaigns. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. Your message may look great when viewed through your Gmail account, but it might not look so hot to a Mac user using their ISP provided email client.
You should be honest about the kind of content you will be sending via email before people register for your list. Outline the type of emails you will be sending and how often the messages will be sent. This prevents new subscribers from experiencing shock over the content or quality of your emails.
A good way to grab an email recipient’s attention is by making the email personalized. If they believe that they are being treated as “customer #13992”, rather than someone with specific interests and desires, they’ll just delete your email and unsubscribe from your list. Adding in their first name is very easy, but take it step further. Have a working knowledge of your customers and why they have signed up with your company. This information should be used in your messages.
Come up with a sales list that is targeted very well. The way to do this is by having good customers, as well as their friends and their contacts, signing up to get your mailings. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.
If your company already has branded their emails, make sure all new emails stay consistent with previous branding. Use the same color scheme, logo and masthead as your website on each email. If your brand is trusted prior to sending out emails, the messages will look good and appear reputable.
Make sure you use Alt tags to your benefit when you add images to emails. These tags will take the place of any image that does not, or is not allowed to load. Make sure that the description you use is accurate and informative. Use alt tags for your links, as well.
Done correctly, your marketing emails will not appear as blatant advertising. Your customers will look forward to emails from you if they contain information which is of value to them. This will increase your brand recognition in a positive manner. Customers will trust you more with their time and money when you employ these methods. So, take the steps outlined above and become a successful email marketer for your brand.