Online entrepreneurs frequently wonder how they might boost their sales numbers and generate greater profits. If this sounds familiar to you, one thing you should look into is a marketing strategy called marketing via email. Continue reading to see how marketing with email can improve your bottom line.
The first commandment of email marketing is to never send unsolicited messages. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Get your audience to help you expand. After you have established a small reader base, try to get them to spread the word to their friends. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. Your customer base will grow easily and effectively.
Try using various kinds of resources and learning all you can about marketing with email. Lots of books can be discovered in libraries and online. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
Test variations of your subject line via A/B testing. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Try different email formats until you find what works best for you and your readers. Include important details and the latest information right at the beginning of your emails. Be sure to try various formats to see what gets the best feedback Once you find what works, continue to use it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Keep things consistent. Always make use of the same company color and logo in your email. The font you select should be easy to read. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. You should always have a goal of becoming familiar to your customers, especially when you are using an marketing with email campaign.
Keep in mind that the sole purpose of building an email list is to sell your wares. What you want is for every email to entice the reader to buy. This can be done by writing emails that give information on new products or promotions on old ones.
Using a double opt in strategy for your email promoting strategy is the best way to see if your customer is truly interested. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Limit yourself to sending only one email message each week. Most likely, your subscribers receive dozens of emails every day. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
Marketing emails should contain very few graphics. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
There is no excuse for not getting permission, before sending emails to customers. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Teach yourself what not to do by scoping out some spam. If you post a new email address to the web, tons of spam will arrive. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your marketing via email campaign. Taking steps to set you apart from spammers will give your brand a boost in credibility.
Use active and passive feedback to build your brand, and diversify your e-mail marketing tactics. Readers should be asked to provide suggestions and opinions when offering active feedback. Passive feedback can be much more subtle, and may even be undetectable by your readers. There are many software tools available that will track the clicked links on your email messages.
Graphics can be used in marketing via email, but only sparingly. Images are frequently not displayed automatically by many email clients, particularly web-based ones. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Use clear and readable text for your relevant information, and ensure that all images have a descriptive alt tag.
Use email previewers to your advantage when using preheaders. The first sentence or line of text at the top of your message is known as the preheader. Certain email clients including Gmail display the text immediately after the subject, and is a good way of getting the readers’ attention.
Adding someone to your mailing list, without their permission, is downright wrong. If you pad your email database with emails of people who have not subscribed, then you may find yourself in hot water with both those email owners and any potential clients. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
This article has shown how easy and effective it is to set up an marketing via email campaign. If you have not yet put this amazing tool to work in your marketing efforts, why not try it now? Use the information that was presented to you to help you see the benefits with your business.