Do you have a Facebook page for your brand? If not, then you are definitely missing out on some great exposure. If it is, make sure you are doing things right. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Give Facebook ads a try. Regular posts only go so far with promotions of services. To achieve real results deep into your customer base, Facebook ads may be ideal. They cost very little and can have a big impact.
You must have an attention-getting page so that your page is set apart from the rest. You can do this by making your page colorful or adding lots of photos to it. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Never let a Facebook page get overridden by spam. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Page administrators can add keywords into the tool that will help keep things filtered.
Make sure that you stay active answering the questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to articles if they answer questions posed on your site.
Always keep your current customers in mind. In the rush to get new customers, many companies inadvertently take their old customers for granted. Your audience must feel respected. Doing so creates brand evangelists that will spread the word to others.
Try buying Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. There isn’t a huge contract either. Your ad can be stopped at any time.
Try holding a giveaway to boost interest in your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You do not need invest much money, but you can increase your base of potential customers.
Choose your updates very carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. They want to read something interesting or that entertains them. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Make sure your posts have value. Your followers should learn something from what you post or they should be entertained in some way. Don’t do a hard sell though.
See if you can post things to your Facebook page that allow people to sign up for offers from you. If you give them a free product or coupon for liking your page, they will be more interested. Contents and giveaways are a great idea.
Make sure that all of the content you post on your page is shareable. If your page has valuable content, your audience will want to share that with others. Facebook is a network that is built for interaction and sharing. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Make sure you use Facebook’s Update ability sparingly. You can send messages to followers. Use this for important updates and events only. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
Ask your customers to post reviews to your Facebook profile. People who want to find out more about your products or services will appreciate reading testimonials. When your current customers let others know about your product in this way, you’ll find new customers start to appear.
Scheduling tools are great if you are unable to sit online to post regular Facebook updates. Ascertain when your followers are most often online and use this tool to post at that time. Be sure to test different tools to find the best one for you.
You can promote sales and gain friends at the same time on Facebook. You can offer promotions or coupons to new fans or those who’ve been faithful customers, or both. If you cease with offering your new friends promotions, you’ll probably lose them since they’ll lose interest.
If you have others post content to your brand’s Facebook page, make sure everyone’s doing it the same way. Consistency is something you have to keep in mind if you want your campaign to do well. If necessary, prepare your weekly updates in advance so your colleagues do not have to look for updates themselves.
Use Facebook to reach out and engage the customers you have, and don’t just think of it as a lead-generation tool. Anyone that you get from doing a contest may not be interested in your brand for very long. They are mostly interested in a chance at winning. Think of it as a method for rewarding your loyal customers, instead.
Avoid doing all of your updates for Facebook in a single day. If the content is spread out a bit, its impact will be greater. If you inundate people with information, it will be hard for them to process.
If you have not yet set up shop on Facebook, hopefully now you will. With the benefit of the information provided in this article, you should feel more confident about moving forward. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Use these tips to get started.